The Challenge

TuneIn needed an updated identity to better align with the company’s strategy and trajectory. The old logo lacked meaning and was easily confused with other logos. The colors and typography felt dated and confining.

The Solution

We collaborated closely with the TuneIn design team to redesign the company’s logo and to create a digital-first design system that provided the internal team with direction and concrete examples to leverage.

The outcome

The TuneIn design team was able to use our work as a head-start in redesigning their entire ecosystem, including the company website, the app and all of their promotional materials.